Privacy Policy

Last Updated: 15 January 2025

ProNoriave Audio & Video Equipment ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://pronoriave.com or use our equipment rental and sales services.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Request information about our equipment rental or purchase services
• Complete a rental booking or purchase order
• Contact us via our contact form, email, or telephone
• Subscribe to our newsletter or blog updates
• Create an account on our website
• Participate in surveys or promotional activities

This information may include:

• Full name (first and last name)
• Email address
• Telephone number
• Postal address (street address, city, postcode)
• Company name and registration details (if applicable)
• Payment information (credit/debit card details, billing address)
• Government-issued identification (for equipment rental verification)
• Equipment rental preferences and history

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behaviour:

• IP address and geolocation data
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on each page
• Referring website addresses
• Date and time of access
• Clickstream data and navigation patterns

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience. Please see our Cookie Policy section below for detailed information about how we use cookies.

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Service Delivery

• Processing equipment rental bookings and purchase orders
• Arranging delivery and collection of equipment
• Providing customer support and responding to enquiries
• Managing your account and rental history
• Processing payments and preventing fraudulent transactions
• Verifying identity for equipment rental agreements

2.2 Communication

• Sending booking confirmations and rental reminders
• Providing updates about your equipment rentals or purchases
• Responding to your questions and requests
• Sending newsletters and promotional offers (with your consent)
• Notifying you about changes to our services or policies

2.3 Business Operations

• Improving our website functionality and user experience
• Analysing website usage and customer preferences
• Conducting market research and customer satisfaction surveys
• Maintaining business records and compliance requirements
• Protecting against fraud, unauthorized transactions, and legal liability

2.4 Marketing and Advertising

• Displaying relevant advertisements on our website and third-party platforms
• Personalizing your experience based on your interests
• Measuring the effectiveness of our marketing campaigns
• Retargeting advertisements to previous website visitors

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our equipment rental or sales contracts with you
• Consent: Where you have given explicit consent for specific processing activities (e.g., marketing communications)
• Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention and website improvement
• Legal Obligation: Processing required to comply with legal obligations (e.g., tax reporting, accounting requirements)

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We engage trusted third-party service providers to support our business operations:

• Payment processors (for secure payment transactions)
• Delivery and logistics companies (for equipment delivery and collection)
• Cloud hosting providers (for data storage and website hosting)
• Email service providers (for sending communications)
• Analytics providers (Google Analytics, Facebook Pixel)
• Customer relationship management (CRM) systems

These service providers are contractually obligated to protect your information and use it only for specified purposes.

4.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Enforce our Terms and Conditions or rental agreements
• Protect our rights, property, or safety, and that of our customers
• Investigate or prevent illegal activities, fraud, or security threats
• Respond to claims of violation of third-party rights

4.3 Business Transfers

In the event of a merger, acquisition, reorganisation, or sale of assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law:

• Customer Account Information: Retained for the duration of your account plus 7 years after closure for legal and accounting purposes
• Rental and Transaction Records: Retained for 7 years in accordance with UK tax and accounting requirements
• Marketing Communications: Retained until you withdraw consent or unsubscribe
• Website Analytics: Typically retained for 26 months
• Contact Enquiries: Retained for 3 years from last contact

After the retention period expires, we securely delete or anonymise your personal information.

6. Your Data Protection Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

6.1 Right of Access

You have the right to request copies of your personal information we hold about you.

6.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal information.

6.3 Right to Erasure

You have the right to request deletion of your personal information in certain circumstances, such as when it's no longer necessary for the purposes collected or you withdraw consent.

6.4 Right to Restrict Processing

You have the right to request restriction of processing your personal information in specific situations.

6.5 Right to Data Portability

You have the right to request transfer of your personal information to another organization or directly to you in a structured, commonly used format.

6.6 Right to Object

You have the right to object to processing of your personal information for direct marketing purposes or based on legitimate interests.

6.7 Rights Related to Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing that produce legal effects or similarly significantly affect you.

To exercise any of these rights, please contact us using the details provided in Section 12. We will respond to your request within one month.

7. Cookie Policy

Our website uses cookies to improve functionality and user experience. When you first visit our website, you will see a cookie banner allowing you to accept all cookies, accept essential cookies only, or decline non-essential cookies.

7.1 Types of Cookies We Use

Essential Cookies: Necessary for website functionality, including:

• Session management and authentication
• Security features
• Cookie consent preferences
• Shopping cart functionality

Analytics Cookies: Help us understand how visitors use our website:

• Google Analytics (tracks page views, user behaviour, traffic sources)
• Session duration and bounce rate metrics

Marketing Cookies: Used to deliver relevant advertisements:

• Facebook Pixel (tracks conversions and enables retargeting)
• Google Ads conversion tracking
• Retargeting pixels from advertising platforms

7.2 Managing Cookies

You can manage cookie preferences through:

• Our cookie banner displayed on your first visit
• Your browser settings (most browsers allow you to refuse or delete cookies)
• Opt-out tools provided by advertising networks

Note that disabling certain cookies may affect website functionality and your user experience.

8. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Data Security

We implement appropriate technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security assessments and vulnerability testing
• Access controls and authentication requirements
• Employee training on data protection and confidentiality
• Regular data backups and disaster recovery procedures

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

10. International Data Transfers

Your personal information is primarily stored and processed within the United Kingdom. In some cases, data may be transferred to service providers located in other countries. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by the UK Information Commissioner's Office
• Adequacy decisions recognising equivalent data protection standards
• Binding corporate rules for multinational service providers

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete such information.

12. Contact Information

For data protection enquiries, please email us with "Data Protection Request" in the subject line.

13. Supervisory Authority

You have the right to lodge a complaint with the UK supervisory authority for data protection:

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notification to registered users (for significant changes)
• Displaying a prominent notice on our website

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

15. Your Consent

By using our website and services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

For marketing communications, we will obtain your explicit consent before sending promotional emails or newsletters. You can withdraw consent at any time by clicking the "unsubscribe" link in any marketing email or contacting us directly.

---

This Privacy Policy is compliant with UK GDPR, Data Protection Act 2018, and Google Ads requirements.